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Promoter Program

The Promoter Program is a pilot initiative aimed at supporting Canadian-owned live music companies presenting concerts by Canadian artists. The goal of the Promoter Program is to share the risk of investment with companies who have a track record of successfully presenting concerts by Canadian artists.

This pilot program will support the concert promotion activities that bring audiences to these shows and is a recognition of the essential nature of concert promoters in the development of Canadian artists’ careers. During a time of inflationary pressures and heightened competition from foreign-owned companies, the investments will allow these companies to take on the additional risk of presenting concerts on stages across Canada and promoting them effectively to help build audiences for Canadian artists.

In keeping with the objective of fostering an environment where “a diversity of Canadian music artists connecting with audiences everywhere”, the Promoter Program will give added consideration to applications from Canadian music companies that present concerts by new Canadian artists, Indigenous artists, and Canadian artists from priority groups: 2SLGBTQIA+ community, women, racialized persons, persons with a disability, and new members of Official Language Minority Communities (OLMC).

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Read the program guidelines.
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Components in this program

This program consists of the Promoter Program component.

Program Components

Who is Eligible

To be eligible for this program, companies specializing in live music must:

  1. Be Canadian-owned and Canadian-controlled.
  2. Have been in operation and presented concerts successfully by Canadian artists for at least a full year at the time of submitting the application.
  3. Support the career development of Canadian artists through concert promotion activities. This includes Canadian-owned concert venues that promote their own shows – at least 50% of their annual programming must be eligible musical performances (see list of ineligible shows in next section) of which at least 50% must be by Canadian artists.
  4. Have earned a minimum of $50,000 in eligible revenues from the presentation and promotion of concerts by Canadian artists in their last fiscal year (see section on eligible and ineligible revenues)
  5. Demonstrate its financial viability and history of effective use of public funds, if applicable.
  6. Be prepared to invest in the presentation and promotion of concerts by Canadian artists (not including investments in business development, administration, and capital) during the program year (April 1, 2024 – March 31, 2025).
  7. Ensure payments are made to the artists and that fees and salaries are paid to technicians and other live workers.
  8. Fill out and sign an attestation in the application form.
Not sure if you’re eligible?

Learn about what FACTOR funds

Read more about Profiles & Ratings for Companies

Deadlines

5:00pm ET Thursday, October 31, 2024.

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Read FACTOR’s Glossary of Standard Terms and Business Policies

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Funding & Payments

Schedule of payments for 2024-2025:

  1. After the funding offer is accepted by the applicant, FACTOR will issue 90% of the contribution amount as an advance payment. The remainder of the funding is paid out when the completion has been received, reviewed, and accepted by FACTOR.

Assessment Process

  1. The funds in this program are awarded competitively among eligible applicants depending on the available budget in the fiscal year (April 1 – March 31) who demonstrate the capacity and ability to participate in Canadian artist and priority group artist programming.

Ready to apply?