The Foundation to Assist Canadian Talent on Recordings

NEW Program Changes for Marketing & Promotion Programs

The following are changes made to FACTOR's Marketing & Promotion Programs;

 

Marketing & Promotion for all FACTOR Supported Sound Recordings

• Recognize as eligible, those marketing costs incurred following the date of receipt of the application for funding for the sound recording project.
• There will be a new tiered marketing and promotion support initiative to allow for ongoing support for projects achieving a sales success. Initially, FACTOR will maintain its current levels of funding for marketing and promotion for FACTOR supported sound recordings. Recipients could apply for additional marketing funds provided they meet the sales plateaus listed below. The formula is based on a $4.00 per unit sales investment. The maximum funding FACTOR would contribute to a sound recording project would be $100,000.

Program	Initial Funding	Units to be sold	Additional Funding
Independent Recording Loan	$12,000.00	3,000	$12,000.00
FACTOR Loan	$20,000.00	5,000	$20,000.00
Direct Board Approval Level 3	$20,000.00	5,000	$20,000.00
Direct Board Approval Urban	$20,000.00	5,000	$20,000.00
Direct Board Approval Classical	$20,000.00	5,000	$20,000.00
Direct Board Approval Level 2	$30,000.00	7,500	$30,000.00
Direct Board Approval Level 1	$50,000.00	12,500	$50,000.00
Emerging Artist Loan	$50,000.00	12,500	$50,000.00

 

• For the above chart, sales would be required to have been accomplished within 24 months of the date of the initial release of the sound recording.
• FACTOR will contribute up to 75% of the total eligible budget for the initial funding and up to 50% of the total eligible budget for additional funding.
• FACTOR will recognize a maximum of $1500.00 as an administration fee.

Marketing & Promotion for Non-FACTOR Supported Sound Recordings

• FACTOR will recognize a maximum of $250.00 as an administration fee.  

Video Program

• FACTOR will recognize a maximum of $1500.00 as an administration fee.